For this year's “RITchie eCard” I wanted to create a really fun, highly textured and visual layout. I was inspired by logo for Disney's Christmas Carol remake, and also the illustrative styles in old pop-up books I remember from childhood christmases

Below is the final design and the sequential progress designs. Once the client approved I brought the assets into flash and began developing (Actionscript 3.0). I also created an eblast announcement to send to the RIT community, as well as php-driven automatic email sent to the recipients of the cards.