elysium
FILM TRAILER LOGO DESIGN
Elysium is an awesome side project by Mark Sniffen, a badass 3D animator and my friend and coworker at ETC. When I sawe how great it was coming I asked to somehow get involved. He agreed that I could take a shot at redesigning their logo.
Since a large part of the plot is planet-destruction, I wanted the logo to have a strong found, yet still feel like it's being torn apart. I went with Akzidenz as a start, then gradually broke the letters apart at the intersections, creating sharp diagonals.
The trailer was a great chance to debut the logo and allowed me to do some animation. Using rendered visuals from Mark, I created a simple logo animation and end slate as seen below.
Since a large part of the plot is planet-destruction, I wanted the logo to have a strong found, yet still feel like it's being torn apart. I went with Akzidenz as a start, then gradually broke the letters apart at the intersections, creating sharp diagonals.
The trailer was a great chance to debut the logo and allowed me to do some animation. Using rendered visuals from Mark, I created a simple logo animation and end slate as seen below.
elysium logo
DESIGN PROCESS

